"We didn't lose the game; we just ran out of time."Vince Lombardi
|
| |
Are You Writing Articles to Boost Your Business & Explode Your Sales?
For many years search engine marketing has been the most popular advertising strategy on the Internet. But, as you know, strong competition makes it extremely difficult to get high rankings in search engines. So, what is the solution to get placements in ...
Articles That Sell: Use The Best Kept Secret Of The Internet To Promote Your Business For FREE!
The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate puzzle. Driving traffic to your site is an ongoing, arduous process – one that is most ...
Ways To Increase Traffic by Writing Articles
Writing articles is the fastest and easiest way to get a stampede of people to your website who recognize your name by your signature and adhere to what you recommend. Most people reason that finding information in articles, forums, and discussion groups ...
|
|
|
| |
Come on, admit it: Whether you're a professional writer or not we all draw a blank when we want to write an ezine article.
I've found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you've been hoping for. Here's how to get the lead out if you draw a blank:
1. Write your action steps first. Forget about the catchy headline and attractive lead paragraph for now. There's no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it's the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.
2. Save the best for last. There's something called takeaway or take-home that should be in every one of your articles. It's your last chance to tell your audience, "I know my stuff." Try to put that key piece of information in the last paragraph of your article and you'll want it to be something your reader can do as soon as he or she finishes reading your article. If you're writing to accounts payable clerks, you'd tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It's their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article.
They'll remember your name and become devotees for life- hanging from your every word.
3. Get excited about the benefits. After you've taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you'll be so excited about the information you'll see the benefits of it. And that's what writing lead paragraphs and headlines is all about: benefits to your readers.
Your final take-home advice No matter what you do, when you're writing to an ezine audience, always include an "About the Author" blurb (some call this a sig file, short for signature file) and a plug for anything new you're into. To do this, determine what you want the reader to do after he or she is finished reading. Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit to you is, identify it before you write your "About the Author" section. And you can write this at any time because it's separate from the article and you can use the same "About the Author" blurb for multiple articles. As a matter of fact, you could write one right now. Check out the one I'm using at the bottom of this article.
(c) 2003-2005 Lisa Sparks
About the Author
Lisa Sparks, author of 'Power Words: How to Write ezines that Increase Your Sales,' has more than 15 years of experience in journalism, copywriting and marketing. Sign up for her ezine, a $197 per year value, at no cost by visiting http://www.integritywriting.com.
|
|
|
|
|
|
 Kara DioGuardi - Baltimore Sun
Songwriter and producer Kara DioGuardi joined Simon Cowell, Paula Abdul and Randy Jackson at the judging table for the eighth season of "American Idol." Although not a household name when she was selected for the show, DioGuardi has worked with ...
Time Warner Has Bills To Pay - Eflux Media
Time Warner Inc. is one of the largest and most famous media conglomerates. Their headquarters are located in the Time Warner Center, New York City. Time Warner was created by three companies and the assets of a fourth company, namely Turner ...
News Articles - Cord Weekly
The planned university centre at Laurier’s Brantford campus has been put on hold due to insufficient funding. The $24 million construction project, slated for completion in September 2010, requires an additional $4 million if it is to be finished ...
Latest Blog: Mommy Mentions - Watch your actions - Republican & Herald
Online articles pertaining to a disturbance at a Harrisburg-area Chuck E. Cheese caught my eye this week. According to the posted articles, five women and a female juvenile were arrested and charged with disorderly conduct after they allegedly became ...
Pakistan fires national security adviser - Salon
Jan 7th, 2009 | ISLAMABAD, Pakistan -- A spokesman for Pakistan's prime minister has announced that the country's national security adviser has been fired. Spokesman Imran Gardaizi says Mahood Durrani was fired because "he gave media interviews on ...
|
