"Business, that's easily defined - it's other people's money."Peter F. Drucker
|
| |
10 Benefits Of Submitting Articles To E-zines
Copyright 2005 Keith Gloster Submitting articles to ezines and newsletters is a great way to generate a steady and continuous flow of free targeted traffic for your website. However, most inexperienced marketers who use this method inconsistently, ...
How Can I Market With Articles If I Can't Write?
The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the ...
Joe Vitale Reveals 4 Hidden Secrets To Writing Hypnotic Articles To Drive Millions To Your Website
According to Dr. Joe Vitale,"the World's First-Ever Hypnotic Copywriter," writing and distributing articles is a fantastic way to get visitors to your website. Would you like to quickly write articles that'll drive readers to your website and have your ...
|
|
|
| |
A step by step guide to writing articles which can be used for your ezines, newsletters and websites
On the Internet “content is king”, and the real guts of content is the written word. If you are managing a website you need readable text for your onsite articles, for articles in your promotional newsletter or ezine and for promotional articles to be published on other sites or in other ezines. While these writing tasks can be outsourced to professionals, it is also possible for you to do it yourself if you follow a step-by-step process that is outlined in the following ten tips.
1.In the first paragraph clearly state what the article is about. In standard journalism you would tell who, what, why, when and where an event is happening. In web articles you oftentimes state a problem, such as “how to get good written materials for your website”, and then explain how the article is going to solve the problem “by showing a simple step-by-step approach to writing”.
2.Organize your material in a point-wise fashion. Before you begin writing think of the points that your article is going to cover. You may not necessarily show the points, as I am doing in this article (calling them ten tips), however, for your own outline of the article you should know what you are going to say before you begin writing. Write down these points and then make sure you include them as you begin the writing process.
3.Put the reader at ease. You are not writing for a scientific or literary society, but to your peers on the Internet. Write in a simple style and if you introduce new terms, define them for your readers.
4.Explain your points in short paragraphs. Short paragraphs are easier for the reader to follow. No one likes to look at a long block of solid text. Three, four or five sentences are usually enough for one paragraph.
5.Don’t be afraid to spill all the beans! Tell your trade secrets! No, I am not crazy, the more you tell, the more the demand you will create for your goods and services. I once hesitated to write an article on “Tips for Writing Metatags” (http://www.a1-optimization.com/optimization-tips-2.htm) thinking, who will need my search engine optimization services if they read the article? I was wrong, the article was widely published and generated several orders for my services. If you give more information, people will understand that you really are an authority on the subject that you are speaking about.
6.Give concrete examples and personal experiences to back up your points. Tell how you faced a
problem and how you solved it. Or give hypothetical examples of the California Widget Company and how its website would, for example need a title tag of “Widgets: electronic widgets from the California Widget Company”
7.Emphasize the benefits of your product or service. When it comes to selling, it is the benefits that sell, rather than the features. Sure, you are selling garden supplies, home décor, clothing, gifts and jewelry on your website. These are features. But the benefits are that people can get these items in one place without shopping around, that they can save time and money, etc. The gurus of Internet marketing, such as Ken Evoy (http://myws.sitesell.com/webpromote2.html) all say that you should constantly mention the benefits that you offer to your potential customer.
8.Give resource information to your readers. Give the addresses of websites where your readers can get more information on the subject that you are talking about. These may be your own websites or they can be other resources. In case you are worrying about losing customers, good outgoing links from your website are also helpful to your site’s page ranking and positioning in search engines.
9.Get another opinion on your article. Show it to your friends and colleagues, and don’t worry if they criticize you, it is better that your friends find the mistakes than your clientele. Always remember, a good editor is a writer’s best friend,
10.Keep your most important information near the beginning of the article and summarize what you want to say at the end. Editors usually cut things near the end, so keep your most important points and ideas in the beginning of the article. At the very end of the article you can summarize what you set out to accomplish in your opening paragraph.
You may not win a literary prize, but if you follow the steps that I have outlined above you will be able to produce effective written content for your website and for your promotional outreach via your own newsletters and through articles published on other websites. These articles could become the key to success in your Internet endeavors.
About the Author
Donald Nelson is a web developer, editor and social worker. He is currently the director of A1-Optimization (http://www.a1-optimization.com), a firm providing low-cost search engine optimization, submission and web promotion services. You can subscribe to his monthly Web Promotion Tips newsletter by sending an e-mail to subscribe@a1-optimization.com
|
|
|
|
|
|
 Winfrey site adds story disclaimer - Gloucester Daily Times
NEW YORK — Oprah Winfrey has yet to comment on Herman Rosenblat and his debunked story of meeting his future wife in a Nazi concentration camp. But a brief disclaimer has been added to her Web site, www.oprah.com, which still devotes substantial ...
Hillary Clinton - Newsday
Stories, multimedia, photos and video of the senator from New York and her run for the White House in 2008. Hillary Rodham Clinton is a U.S. Senator from the state of New York. She is a member of the Democratic Party, is married to former President ...
Today's most viewed articles - Portsmouth Herald
I would like to comment on the recent storm that hit New England and literally crippled towns and cities all over the Northeast. I live in Seabrook and I lost power for about three days, which is minimal compared to a lot of other people. I heard and ...
More Sport articles - Pretoria News
Pink has been very much in vogue during this third and final Test. Pink stumps, pink on-field advertising, pink on-shirt advertising for the Australian team, baggy pink caps, pink bandanas, pink shirts and pink dresses. [ Full Story
Latifah says power to the people: pick my song - Salon
Jan 7th, 2009 | LOS ANGELES -- Queen Latifah, host of the People's Choice Awards, is bringing new meaning to popular choice. She's giving fans the chance to write and pick a song for her next album. The contest, launching on Wednesday night's People ...
|
