"It is easier to lead men to combat, stirring up their passion, than to restrain them and direct them toward the patient labors of peace."Andre Gide
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10 Simple Ways To Expand Your Subscriber List
Here are 10 ways to expand your subscriber list:1. Keep your subscription form easy to find on every webpage. Preferably, add it on your navigational bar. If theform is to large for the bar or page, add a hyperlink andsend them to a popup or a separate ...
Automatic Responder - The Secret of Super Affiliates' Success
Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because ...
Seven sizzling ways to turn targeted traffic towards your blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits. However, without visitors a blog is useless no matter how good the content. With thousands of blogs ...
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Blogging is a growing trend on the Internet today with hundreds of users adding new blogs and fresh content daily. While many use their blogs for personal journals, ploitical opinions or other topics of discussion, one could also look at a blog from a marketing perspective and find benefits for their business. Here I suggest ten reasons to start a custom blog to enhance their online marketing efforts.
10 - Blogs generate traffic
By posting blogs online you generate new keyword content that can be crawled by search engines. Unique searches by Internet users seeking products and services can lead them to your articles and topics for further review. If your blog answers their question, provides them information on what they are searching for or captures their interest you have a possible repeat visitor, lead or sale should they click through to browse your web site.
While many web sites use focussed articles, case studies and press releases in such a way, a blog gives you the advantage of covering several topics to capture a broad range of interests. A blog encourages repeat visits, remains open to interactivity when allowing users to comment or leave feedback and becomes a channel for you to network with the online public discussing your business, products and services.
9 - You don't have to be a professional writer
Writing effective material for web content that is keyword friendly and well presented for generating a sale is often left to professionals, and is very important to a web sites success. A blog however leaves the style and approach to the content completely up to you. As the owner of your business you are qualified as the expert in your field, which is enough to interest and educate your customers about what you do. You have the creative license to discuss subjects about your business with personality and even humor. You have a forum to converse with your readers about your business, yourself and what you do best.
8 - Custom blogs can have special features
There are many features used on the Internet such as polls and surveys that again help you communicate with your customers and your web site visitors. A custom blog can be modified to do whatever you would like it to do just like a web site. Any additional features that would improve your blogs interest can be added at any time, while a free or programmed
blog can leave you less options or no options at all.
7 - Fresh web site content on your schedule
Fresh content and frequent updates are essential to a successful web presence. A blog allows you to add new content as your schedule allows be it the tip of the day or the product of the week. Blogging puts the task of keeping your site current right on your desktop.
6 - Broadcast on demand
Announcing promotions, sales and special events is as easy as typing them into your blog. Make any notice public within minutes.
5 - Today a blog, tomorrow an e-zine
As time passes and your blog archives your posts, your blog becomes a virtual magazine of material with a range of topics. The more content you add related to your business, the more keywords are added and more material is available for interested Internet users.
4 - Customer education
No matter what business your'e in it is important to give your customers a clear message of what you offer. You can use your blog to help them better understand your methods, products, policies and more. Frequently asked questions can be addressed and explained easily, a benefit to you and your clients.
3 - Customer service
Use your blog to support products and services by adding content that can again answer questions or explain procedures. The ability to attract attention to new products or inform customers about those products can give your customers a reference point and save them a call or possible confusion.
2 - Customer satisfaction
One could use their blog to allow customers to leave feedback on their purchases, build a list of testimonials, offer ways for them to recommend, rate or request products and more. All adding more content to the blog to interest other readers and sales leads.
1 - Your satisfaction
As this article suggests, with a custom blog you have a marketing tool and total control over what relationships can build from it. An affordable online web presence that requires little time, knowledge to operate and an open channel to the Internet at large.
About The Author
Kelly Ragland - "Rags" - is a published columnist, web designer, web site application developer, Internet marketing consultant and owner of Rags To Stitches Productions at http://www.a-stitch.com.
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 Read all '"blogging platforms"' posts in Webware - CNET News
Another one bites the dust? Pownce , a would-be Twitter rival that was heavily hyped due to the involvement of Digg co-founder Kevin Rose, is closing its doors in two weeks. It's not quite going away, according to a post from Pownce founder Leah ...
Kontain launches a new, pretty blogging service - CNET News
There's yet another new blogging platform out there: Kontain . It's designed for non-technical users, and it's easy to use and very good-looking. I don't think I've seen an easier platform for beginning bloggers, in fact. Everything on the site is ...
Live-Blogging the Obama Press Conference - Wall Street Journal
President-elect Barack Obama is holding a press conference this morning in Chicago, beginning at 10:40 a.m., to name several top cabinet members. He is expected to name Sen. Hillary Clinton of New York, his Democratic primary rival, as his secretary ...
Why Twitter Turned Down Facebook - New York Times Blogs
For now, a marriage between Twitter and Facebook is not meant to be — but the courtship between the two Web 2.0 companies could be rekindled in the future. That was one message from Ev Williams , the chief executive and co-founder of Twitter, in a ...
New, old media good for each other, Huffington says - Reuters
NEW YORK (Reuters) - New media and old can clash and crowd each other out, but blogger extraordinaire Arianna Huffington argues in a new book that the two worlds are rapidly joining together to bring out the best in each other. Traditional ...
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