"When that shutter clicks, anything else that can be done afterward is not worth consideration."Edward Steichen
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Can Newbies Repair Their Search Engine Listing?
So, you got a big surprise last night, didn't you? You wentto search for your Website and it wasn't there anymore!Where did it go? Did you have to use double quotes just tofind it? Not a pleasant feeling, I bet! Let's face it: having your website ...
Google gives Web Page History More Importance
by Rick Hendershot, e_Marketing BlogThe Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants ...
How affiliates can have their own radio show...
Copyright 2005 Kurma GroupBefore we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to ...
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I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame.
NWM requires 3 main ingredients....time, effort, and yes - money. Time is just a matter of redirecting your habits. Not easy but doable. Time directly impacts your efficiency. Effort is entirely controllable by the individual....and directly impacts your effectiveness. Money is self limiting and directly affects both efficiency and effectiveness. An individual must find the best combination of the three that works for them. Someone else can't tell you what that combination is....but can help you find it (for example a good sponsor).
The new mlmer faces a daunting task...and competition...when it comes to "advertising". Finding that "best combination" of time, effort, and money is a growth experience. Rarely will it just appear....education (self and provided) plus mentoring (if available) are important factors and hopefully a fact of life. However, "advertising" is not impossible.
In my mind advertising is just whatever method you choose to "reach" people. It might be the traditional newspaper or ezine ad or the simple greeting and sharing with a friend. How you "advertise" or "share" can take many forms.
There are free and inexpensive methods that do work. It's a matter of finding those that work for you.
For example:
1. Writing and submitting ezine articles is an excellent method. It requires time & effort...but no money. The benefits include increased link popularity for the url used in your sig box (important for search engine ranking), branding, and reach (you can "reach" more with an article than an ezine ad). Plus it's viral. Often your article is archived by publishers and directories.....available well after it was originally offered. Plus publishers and web masters will often "pick up" your article...again well after you originally submitted it.
2. Business cards are always a good method...and more inexpensive than one realizes. You can even make your own. Just pass them out like candy....stores, church, ball games, local events, restaurants (leave 1 with your bill), businesses you frequent, networking meetings, local Chamber Of Commerce. The possibilities are only limited by your imagination.
3. Flyers, posters, post cards, brochures, etc. can also be done very inexpensively. You can make your own on your PC or purchase custom or ready made templates from numerous online providers. You could even strike up a joint venture with a local community provider. They print it
for you and include their "advert" somewhere...you distribute. You both win, you pay less, and maybe influence that partner to be involved in your business.
4. Web decals on your vehicle(s) is another inexpensive method. I have one on each of our family cars (back window) with a short "catch line" and my url. Cost was ~ $40 each but the visiblity is priceless.
5. Newspaper/magazine ads can be found that aren't going to cost an arm and a leg. Local publications are a good place to start. nationwidenewspapers.com is an excellent source. For some of my services I've found College student newspapers and alumni magazines to be good performers.
These are just a few examples.
Of course there are the traditional ezine ads, leads programs, Forum participation (sig line - branding reputation), search engines, "3 foot rule", etc. Most of these will cost you money...all will cost you time & effort.
The key I believe is in being creative and sticking to what best fits your time, effort, money combination. It is and should be a personal choice. If the dollar "cost" doesn't give you the dollar "value" you hope for....keep looking. But don't EVER give up.
Plus...diversify. Use multiple methods. Why limit yourself to just "one path"?
Should we just sponsor those willing to waste $1,000's advertising? Heck no!! We should sponsor anyone interested and teach them how to advertise in a manner best suited for them. Don't mislead them with false expectations or pressure them into uncomfortable actions. Lead them to solutions which best fit their expectations & abilities (time, effort, money).
John Milton Fogg's answer to the question is priceless......"It is simple, but it isn't easy."
Captures it pretty well I'd say. That's the message. It's not hard to understand...should/is fun.....but does take some effort.
Sending any message to prospects that denies effort is involved or necessary....misleads folks into becoming part of the "failed or quit" statistics.
It leads to false expectations.
They start to think they can sit on the couch with beer & potatoe chips watching Oprah on TV all day....and the money will roll in by itself.
Lays, Coronas, and Dr. Phil aren't going to build your business.
YOU are.
In my mind (OK...my opinion)....that's the core of any message they should receive.
If you really care...that's what you'll tell them.
Be honest....
What do YOU think????
About the Author
Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com
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Diverse Merits of BlogsPromotion World (press release), CA - Nov 17, 2008There are also RSS blog directory that allows readers who like your blog to subscribe with your blog feed and receive an update whenever a new post has been ... |
An ABC of R2: A is for article editorguardian.co.uk, UK - Nov 18, 2008... which is more or less the only page that people will be watching if not the RSS feeds. Furthermore, a blog is really just a single stream of articles. ... |
Twingr.com Offers Micro Blogging CommunitiesMarketWatch - Nov 13, 2008"Twingr.com is a very easy-to-use web application that will let anyone create a micro blogging group, community, or network," said Pepe Amorin, VP Marketing ... |
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