Now that you have an ezine, how can you gain new subscribers and potential clients?
1) Your answer machine announcement.
2) Postcards or index cards.
3) Back of business cards.
4) Your Fax cover letter.
5) On your brochure.
6) Flyers (of all sizes) including those with "tear off" areas.
7) Labels that can be placed on a variety of things that leave your office.
8) Invoices
9) Ads you take out - from the yellow pages, to newspapers, etc.
10) Gift certificates.
11) Your stationary.
12) Bio in articles you compose.
13) On every page of your web site.
14) Press releases
15) In print newsletters.
16) Provide a sign up sheet at trade booths, trainings you conduct, evaluation forms, etc.
21) Swap ads with other ezine owners.
22) In your email signature line.
23) On your client’s websites.
24) Create a special page for your ezine on your website. Then submit this page to search engines and directories.
25) Ezine directories (a good list to start with is located at http://coachmaria.com/articles/ezinedirectorysmall.html
26) Pop-up or Pop-under ad's on your site.
27) Your signature on forums (also discussion boards, elists discussion lists, bulletin boards)
28) A password protected gateway page to a special feature on your web site (example:
target="_blank">http://coachmaria.com/subscriber/)
29) Place "something" on this list in any outgoing mail.
30) In profession looking displays at businesses you partner with or visit often.
31) In welcome or thank you notes provided to participants of telephone or online classes.
32) As part of a larger program, such as these two that I'm an affiliate for (I don't make money if you use these, however, you become part of my "tier" - Ezine Exchange: http://ezinexchange.com/index.html?m=49792226 - Subscription Rocket: http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=989 - Subscriber Drive: http://www.subscriberdrive.com/a/c.cgi?26358
33) As part of a program you pay for, such as this one that I am an affiliate for (I will make money if you purchase this program) Cost is $69 and comes with a one-year guarantee. http://wetrack.it/eza/af.cgi?28
About the Author
©2003 Elevating You. Maria Marsala, President. A former Wall Street trader, executive, and manager, uses her business and career knowledge to help people achieve goals and surpass their dreams. Ask us for a consultation or to subscribe to Elevating You ezine visit http://CoachMaria.com
Written by: Maria Marsala
