Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.
Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited!
Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but
the prize came too easily.
Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses.
Great - they had pre-qualified themselves!
You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.
Now, just sit back and watch your list grow into a wonderful marketing tool.
Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com.
Written by: Megan Corwin
