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Thanks,
Judy Cullins
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Who Should Offer an Ezine?
Judy Cullins
©2001
If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business professional, you need
to develop and offer one of the most powerful Online marketing
tools around-the eNewsletter, eMagazine, or ezine.
Your ezine's purpose is two-fold:
One-it should give your clients and potential book buyers
something that benefits them-tips, articles, resources and
special offers. Subscribers want information and they love a
bargain. Your ezine will offer all former clients, present ones,
and potential ones particular how-tos and other useful
information. In turn, your subscribers will become your loyal
supporters.
Two-Because of your generous sharing with your subscribers,
they will support you in turn, by
forwarding the ezine to their
associates, thereby helping you sign up new subscribers. They
will also buy your books, attend your seminars and check out
your other services. The more targeted your subscribers, the
more chance you have of selling your products and services.
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Judy Cullins: author, publisher, book coach
Excerpted from: Write Your eBook or Other Short Book-Fast!
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
mailto:Judy@bookcoaching.com
About the Author
Judy Cullins is a 22-year veteran publisher, book coach, and author of _Write your eBook or Other Short Book--Fast!_ and _Ten Non-techie Ways to Market Your Book Online_, and 30+ others. Known as the Non-techie eBook Queen, Judy helps people to market their products and services online. She publishes "The Book Coach Says..." a free monthly eZine. Email her at Judy@bookcoaching.com and visit her Web site at http://www.bookcoaching.com.
Written by: Judy Cullins
