"In the depth of winter I finally learned that there was in me an invincible summer."Albert Camus
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Publish Anything: The Saga of a PublishAmerica Author
Publish Anything: The Saga of a PublishAmerica AuthorBy Lisa MaligaMy story is that an author who’d done online writing for such dot gones as Themestream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print ...
The Community Advantage
The Community Advantageby Lois M. Jeary, March 2004If you've been working online for any length of time, you alreadyknow that it's pretty tough trying to 'do' everything by yourself. Without the assistance and guidance of fellow publishers and mentors, ...
Who Will Become Wealthy in the Information Age?
As you know, we're now well and truly in theInformation Age. It began about 10 years ago. In fact,many economists say it began in 1989, with the Fall ofthe Berlin Wall (and the start of the World Wide Web). To understand who will become wealthy in ...
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Unless you've been under a rock for the last year, you've
heard the term "blog" once or twice.
To most people, a "blog" simply represents a glorified
online "diary" where geeks, computer nerds, and lonely
teenagers record their thoughts in cyber-space.
However, many people don't realize that "blogs" are quietly
revolutionizing the way companies and customers interact
about everything from existing products to new ideas and
improvements in customer service.
In short, "blog" style communication has come of age and
anyone with an online business better sit up and take
notice fast!
In the beginning, "blogs" were basically an online diary to
record your thoughts; but "blogs" have now evolved into
dynamic websites that non-technical people can update
immediately without html editors or ftp programs.
Blogs allow their authors to make instant website updates
through a computer anywhere in the world with a Web browser
and Internet connection.
Blogs also allow readers to respond to the author's posts,
provide additional information, links, expanded opinions,
and more.
In short, an active "blog" creates an interactive community
with the author as the hub and the readers as the spokes of
the wheel that keep the whole cycle turning round.
Unlike traditional "static" web pages where content rarely
(if ever) changes, an active blog evolves in a state of
constant and never-ending renewal.
With blogs, smart online businesses re-discovered a
principal that small "mom and pop" stores understood for
years: know your customers and stay in close tune with
their wants, needs, and desires.
Large companies throw billions of dollars down a black hole
every year to literally "guess" what people want to buy.
Most call it the "Marketing Department."
On the flipside, smart online businesses understand that
blogs allow you to avoid guessing what's on your customers'
minds and provide an active and up-to-the-minute means for
them to tell you exactly what they do and don't like about
your services, products, and virtually any other aspect of
the market.
This lightning fast communication makes it possible for
small companies to literally snatch huge market share
away
from more traditional companies.
Blogging also has a distinct advantage over traditional
email newsletters in that subscribers can get udpates
without having to receive an email message. Through the
power of RSS (real simple syndication), subscribers get
notified of updated content though an rss news reader.
Bottom Line: publishing a blog with an RSS feed that your
readers can subscribe to means your content NEVER gets
blocked by a SPAM filter.
Blog software basically comes in 2 flavors: hosted and
stand-alone. Hosted blogging solutions make it extremely
easy to get set up with a blog, often in just a couple of
minutes.
If you know how to type, you can create a blog. Log on to
Blogger.com and you can set up a blog free of charge and
start posting in just a few minutes.
Blogger.com (owned by search giant, Google) will even host
your blog on their servers.
Typepad.com, which charges as little as $4.95 per month, is
also an excellent hosted service offering additional
features that enable you to quickly get your own blog up
and running.
The alternative is stand-alone blogging software installed
on your own website.
A very popular solution is Moveable Type, available from
moveabletype.org, which provides a very versatile and
powerful suite of tools for creating a full-featured blog
to rival that of any size company in the world. Which ever blogging solution you choose, if you plan to
successfully conduct any form of business online,
understand that a "blog" must form an integral part of your
overall plan for customer communication and interaction.
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 NY judge tentatively OKs Google copyright deal - PhysOrg
(AP) -- A judge has tentatively approved a settlement of lawsuits between Google and book authors and publishers that may put millions of out-of-print texts online. The settlement was announced by Google and the publishing industry in October. Final ...
Matthiessen revision wins book prize - Arizona Daily Star
NEW YORK — Judges for the National Book Awards honored a comeback Wednesday night, giving the fiction award to Peter Matthiessen's "Shadow Country," a revision of a trilogy of novels from the 1990s. The 81-year-old author last won a National Book ...
Prince Sued by Fragrance Company - MP3.TV
Just weeks after he was seen celebrating the release of his new coffee table book, pop icon Prince has been sued by a fragrance company on Monday- something he's definitely not happy about. Perfume company 'Revelations' is suing Prince for $100,000 ...
Innovative Web-based Book Publishing Platform, Blurb, Leverages - MSN MoneyCentral
Internap Network Services Corporation INAP , a global provider of end-to-end Internet business solutions, announced its data center colocation and Performance IP ™ network solutions are powering Blurb, a creative book publishing platform enabling ...
An Obama boom in the publishing industry - Forbes
Between the books already out there and the books signed up for the future, it's boom time for President-elect Barack Obama in the publishing world. According to Nielsen Bookscan, which tracks about 70 percent of the country's sales, more than 100 ...
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